Example Communications Artefact
Speech Day video I made as a result of the COVID-19 Pandemic. Rather than creating a simple video of talking heads, we wanted to make the video more of a showcase for the school which, as well as being entertaining for existing pupils, parents and staff, would show potential parents what the school was about, at a time when access to the school was, of course, limited.
Marketing Campaign
I thought long and hard about whether to include this, but as a social media campaign, Tinder’s latest is very clever. It takes the idea of a more ‘traditional’ way of meeting someone and, using a scene, as from a movie, has the actors using dialogue such as one might write on the app.
https://brand-innovators.com/news/tinder-drops-latest-it-starts-with-a-swipe-spot
The ‘starts with a swipe’ tagline also points to something special, rewarding and long-term, starting with a simple gesture. Signing up for an Open Day is simple, but it could lead to a rewarding and long-term change in someone’s life. All journeys start with a single step, and it’s often getting people to take that first step that is the hard part.
Their instagram videos ‘long story shorts’ are a great idea too with a very catchy name. Couples talking about how they met not only reinforces the message that big things can happen from something small, but they also encourage comments which helps grow the campaign, keeping the message alive.
At the end of the day, students have relationships with their colleges, and, typically, those relationships grow and develop long after the student has left.
I have also selected the recent Coca-Cola ad campaign:
And, although not a specific campaign, I have also selected, for similar reasons, the following from St. Edward’s School in Oxford.
The following link is useful too when discussing the above. It is the Oxford Times Education Directory 2024.